Commercial stability is taking centre stage for most businesses as they look to tackle immediate challenges of inflation, higher interest rates and supply chain disruption. But to maintain long term viability, organisations must think smart to prioritise short term investments that can realise key objectives for better returns over the long term. Xynteo's Ellie Besley-Gould argues that the fusion of digital transformation and environmental, social, and governance (ESG) principles as a force driving future-proof commercial success - not as a moral imperative but also a strategic driver for long-term growth.